Lamborghini
AnkhLabs delivered launch strategy for Lamborghini's Web3 collection, generating $2M+ in sale volume and a full sell-out. The work brought an automotive luxury brand into crypto without compromising its brand standards.
The brief
Luxury brands entering Web3 face a specific risk: the aesthetics and language of crypto marketing are often incompatible with a heritage luxury brand. The brief was to launch to a crypto-native audience while operating inside strict brand guidelines.
What we did
We built a launch approach that treated the collection as a luxury product drop rather than an NFT mint, matching the brand's existing release cadence and tone. Creator selection prioritised collectors and design-led accounts over high-volume crypto influencers. Demand was concentrated into a single window to support a clean sell-out.
Methodology. Sale volume and Collection status as reported by client and platform data. Figures as of Q3 2026. Engagement window and full methodology available on request.
Last updated 30 July 2026